Joyalukkas Jewellery deftly combines beguiling artistry with unmatched service. With innovation at our core, we present a timeless array of pieces for our customers.

Our Legacy

Joyalukkas has expanded into a revered global jewellery brand since its inception in 1987, serving over 10 million customers in 160 showrooms across 11 countries. Our highly committed team of 8000 employees personify the group’s unwavering dedication to quality. Being the world’s favourite jeweller, Joyalukkas brings forth an exuberant choice of artistic pieces for customers from all walks of life. We are the first jewellery retailer to receive esteemed ISO 9001:2008 and 14001:2004 certifications. Among other notable accomplishments, we were awarded Retailer of the Year in the Middle East and the Dubai Quality Awards Certification by HH Sheikh Mohammed Bin Rashid Al Maktoum, and Prime Minister of UAE and Ruler of Dubai.

The best
is yet to come

We, at Joyalukkas Jewellery, always put our customers at the forefront. I welcome you to our online home, a virtual reflection of our deep-rooted values.

Joyalukkas Jewellery has risen to great heights over the years. We continually adhere to the high standards set by us, in terms of choice, designs, purity, service and innovation. Quality is integrated into all aspects of Joyalukkas Jewellery, right from conception to execution.

We thank you for your interest in Joyalukkas and hope you have a thoroughly fulfilling experience with us.

JOY ALUKKAS

Chairman, Joyalukkas Jewellery

This is just
the beginning

Sincerity, dedication, and integrity are principles we abide by and propagate at Joyalukkas.

As such, the faith we have earned from millions of people around the world propels me to go that extra mile and innovate. Expanding Joyalukkas Jewellery has not only been my privilege but also a pleasure. The countless faces who have contributed to our success have inspired me in myriad ways.

Our stores across the globe have surpassed the boundaries of standard professionalism. We always give that something extra, keeping us a class apart.

We will carry forth the legacy of the brand for generations to come. For me, “consumer is king” and building relationships with each customer is the best way to make ‘Joyalukkas’ the world's favourite jewellery destination.

JOHN PAUL ALUKKAS

Executive Director, Joyalukkas Jewellery

Our design mantra

Designers and artisans at Joyalukkas Jewellery amalgamate meticulous craftsmanship with soulful imagery, resulting in inimitable pieces for a global audience. Moments become even more exceptional with handwrought adornments created exclusively for our customers. From wedding jewellery to daily wear, we have a piece for everyone. Joyalukkas Jewellery brings together a nonpareil selection of diamonds, precious stones, gold and pearl masterpieces for all occasions. Each collection bears a distinct identity of its own, ranging from understated aesthetics to ornaments that emanate grandeur.

A journey of a thousand miles

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1956

The Beginning

Alukka Joseph Varghese sets up Alukkas Jewellery

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1978

Logo

Alukkas introduces its first logo

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1982

New Showroom

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Alukkas opens a showroom in Kozhikode

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1988

January 1

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Alukkas launches its first showroom in the UAE in Abu Dhabi

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1988

November 4

Dubai showroom opens

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1994

July 1994

Alukkas launches new logo

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1996

June 16

Alukkas enters Sharjah

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1998

May 25

First showroom in Qatar

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1999

October 29

Alukkas expands to Oman

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2000

March 9

First showroom in Bahrain

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2001

2001

June 17 : Alukkas becomes the first UAE jeweller to announce a Rolls-Royce as prize in a promotional campaign
August : First showroom in Ras Al Khaimah

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2002

2002

April 22 : Alukkas Jewellery International opens its headquarters for Indian operations in Kochi
August 18 : Alukkas Jewellery International’s first Indian showroom opens at Kottayam, Kerala

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2003

2003

April 1 : Rebranded as alukkas Jewellery
May 5 : Alukkas Wedding Centre is launched in Angamaly, Kerala

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2004

2004

March 31 : Kuwait gets its first alukkas Jewellery showroom
May 30 : The brand expands into another state, Tamil Nadu, in India
June 2004 : B2B Solutions, a division to create customised corporate gifts and showpieces, is set up

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2005

2005

January :A new brand, Joyalukkas, is born
January 1 : Joyalukkas launches Joyalukkas Exchange
October 15 : First showroom in the north of India in Gurgaon, Haryana

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2006

2006

February 28 : Joyalukkas wins RetailME’s Local Retailer of the Year award
March 26 : Joyalukkas expands to Andhra Pradesh
September 14 : Joyalukkas enters the UK
September 27 : Delhi gets its first Joyalukkas showroom at Pitam Pura

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2007

2007

March : Joyalukkas’ CSR project My.50 is launched
August : Joyalukkas gets the NRI Retailer of the Year title at Retail Jeweller India Awards
August : Joyalukkas gets the NRI Retailer of the Year title at Retail Jeweller India Awards

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2008

2008

March 16 : Joyalukkas opens the world’s largest gold showroom in Chennai
March 26: First showroom in Ajman
April 24 : Joyalukkas receives the Consumers Choice Award at Retail Jeweller India Awards
May 4 : Mumbai gets its first Joyalukkas showroom at Bandra
December 2008 : Joyalukkas receives the Best Jewellery Retailer award at the Ahlan Masala Lifestyle Awards

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2009

2009

February 15 : Puducherry gets its first Joyalukkas showroom
April 20 : Joyalukkas wins the Dubai Quality Appreciation Programme award
December 2009 : Joyalukkas Group wins the Best TV Campaign Award and Best 360-degree Marketing Award at Retail Jeweller India Awards

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2010

2010

July 4 : First showroom in Karnataka
July 28 : Joyalukkas Group wins the Superbrand award
November 13 : Joy Alukkas receives Kerala Entrepreneur Award
December 2010 : Joyalukkas wins the Retail Chain of the Year title at Retail Jeweller India Awards

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2011

2011

July 21: Joyalukkas wins Superbrand award for the second
September 26: Joyalukkas forays into Saudi Arabia
December 2011 : Joyalukkas India wins the Best Retail Chain of the Year award at National Jewellery Awards time

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2012

2012

April 19 : Joyalukkas enters South East Asia with a showroom in Singapore
May : Joyalukkas rebrands Joyalukkas Wedding Centre to Jolly Silks

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2013

2013

January 20 : Joyalukkas adds the heart to its logo as it celebrates 25 years in the GCC
June 28 : Forbes Middle East ranks Joy Alukkas among the Top 100 Indian Leaders in the UAE
October 26:First showroom in Gujarat

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2014

2014

February 12 : GJTCI honours Joyalukkas Group with the world’s largest retailer award
April 5 : Mall of Joy opens in Thrissur
June 8 : Joyalukkas India wins the Leading Retailer of India award
July 19 : Retail Jeweller India honours Joy Alukkas for his contribution to the jewellery industry
August 29 : Joyalukkas wins the Global Jeweller title at the Times Group Brand Icon awards

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2015

2015

January 5Joyalukkas, in association with Dubai Gold and Jewellery Group, creates the world’s longest handmade gold chain.
December 2015 : Joy Alukkas receives the Most Respected Entrepreneur in Kerala award from Hurun Report

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2016

2016

January 21 : Joyalukkas India is honoured as a Superbrand
March 17 : Joy Alukkas receives IBPC’s Business Excellence Award
May 3Joyalukkas Jewellery wins Dubai Service Excellence Scheme's Best Service
May 8 : Forbes Middle East honours Joy Alukkas as one of the Top Indian Leaders in the Arab World Performance Brand award
June 11 : Mall of Joy opens at Kottayam
November 19 : Joyalukkas enters the US
September 22 : Joyalukkas’ Al Qusais showroom gets the Best Performance Outlet Award
December 11 : Joy Alukkas receives the Business Innovator Award at NDTV Gulf Indian Excellence awards
December 23 : John Paul Alukkas wins the Young NRI Entrepreneur of the Year award

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2017

2017

July 28Joy Alukkas India wins the Best Retail Chain of the Year award as well as the Best Digital/Social Media Campaign of the Year at National Jewellery Awards
September 2017 : Joyalukkas wins Superbrand for the eighth consecutive year
October 11 : First showroom in Uttar Pradesh

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2018

2018

April 16 : Joyalukkas Real Estate Developers hands over keys to luxury apartment project, Gold Tower, at Kochi
May 1 : Joyalukkas launches online shopping in india
May 14: Joyalukkas launches Amira
August 13 : Joyalukkas wins the Global Retail Jeweller of the Year title at Retail Jeweller India Awards

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2019

2019

April 16 : Joyalukkas Foundation starts handing over Joy Homes to people affected by the 2018 Kerala floods
May 16 : Joyalukkas’ Gold Centre Deira branch wins Dubai Service Excellence Scheme’s Best Service Performance Outlet award
November 2019 : Joyalukkas wins the Best Indian Diamond Jewellery of the Year title at Retail Jeweller Middle East Innovation Awards

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2020

February 9

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Kerala Chief Minister Pinarayi Vijayan inaugurates the second get-together of Joy Homes beneficiaries

The
future is
now

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