The Beginning
Alukka Joseph Varghese sets up Alukkas Jewellery
Logo
Alukkas introduces its first logo
New Showroom
Alukkas opens a showroom in Kozhikode
January 1
Alukkas launches its first showroom in the UAE in Abu Dhabi
November 4
Dubai showroom opens
July 1994
Alukkas launches new logo
June 16
Alukkas enters Sharjah
May 25
First showroom in Qatar
October 29
Alukkas expands to Oman
March 9
First showroom in Bahrain
2001
June 17 : Alukkas becomes the first
UAE jeweller to announce
a Rolls-Royce as prize
in a promotional campaign
August : First showroom in
Ras Al Khaimah
2002
April 22 : Alukkas Jewellery
International opens its
headquarters for Indian
operations in Kochi
August 18 : Alukkas Jewellery
International’s first
Indian showroom
opens at Kottayam,
Kerala
2003
April 1 : Rebranded
as alukkas
Jewellery
May 5 : Alukkas Wedding
Centre is launched
in Angamaly, Kerala
2004
March 31 : Kuwait gets its first
alukkas Jewellery
showroom
May 30 : The brand expands
into another state,
Tamil Nadu, in India
June 2004 : B2B Solutions, a division
to create customised
corporate gifts and
showpieces, is set up
2005
January :A new brand,
Joyalukkas, is born
January 1 : Joyalukkas launches
Joyalukkas Exchange
October 15 : First showroom in
the north of India in
Gurgaon, Haryana
2006
February 28 : Joyalukkas wins
RetailME’s Local
Retailer of the Year
award
March 26 : Joyalukkas expands
to Andhra Pradesh
September 14 : Joyalukkas enters the UK
September 27 : Delhi gets its first
Joyalukkas showroom
at Pitam Pura
2007
March : Joyalukkas’ CSR
project My.50 is
launched
August : Joyalukkas gets the NRI
Retailer of the Year title
at Retail Jeweller India
Awards
August : Joyalukkas gets the NRI
Retailer of the Year title
at Retail Jeweller India
Awards
2008
March 16 : Joyalukkas opens the world’s
largest gold showroom in Chennai
March 26: First showroom in Ajman
April 24 : Joyalukkas receives
the Consumers Choice
Award at Retail Jeweller
India Awards
May 4 : Mumbai gets its first
Joyalukkas showroom
at Bandra
December 2008 : Joyalukkas receives the
Best Jewellery Retailer
award at the Ahlan
Masala Lifestyle Awards
2009
February 15 : Puducherry gets
its first Joyalukkas
showroom
April 20 : Joyalukkas wins
the Dubai Quality
Appreciation
Programme award
December 2009 : Joyalukkas Group
wins the Best
TV Campaign
Award and Best
360-degree
Marketing Award at
Retail Jeweller India
Awards
2010
July 4 : First showroom
in Karnataka
July 28 : Joyalukkas Group wins
the Superbrand award
November 13 : Joy Alukkas receives
Kerala Entrepreneur
Award
December 2010 : Joyalukkas wins the Retail
Chain of the Year title at
Retail Jeweller India Awards
2011
July 21: Joyalukkas wins
Superbrand award
for the second
September 26: Joyalukkas forays
into Saudi Arabia
December 2011 : Joyalukkas India wins the
Best Retail Chain of the
Year award at National
Jewellery Awards
time
2012
April 19 : Joyalukkas
enters South
East Asia with
a showroom
in Singapore
May : Joyalukkas rebrands
Joyalukkas Wedding
Centre to Jolly Silks
2013
January 20 : Joyalukkas adds the
heart to its logo as it
celebrates 25 years
in the GCC
June 28 : Forbes Middle East ranks
Joy Alukkas among the
Top 100 Indian Leaders
in the UAE
October 26:First showroom in Gujarat
2014
February 12 : GJTCI honours
Joyalukkas Group with
the world’s largest
retailer award
April 5 : Mall of Joy opens
in Thrissur
June 8 : Joyalukkas India wins
the Leading Retailer of
India award
July 19 : Retail Jeweller India
honours Joy Alukkas for
his contribution to the
jewellery industry
August 29 : Joyalukkas wins the
Global Jeweller title
at the Times Group
Brand Icon awards
2015
January 5Joyalukkas, in association
with Dubai Gold and
Jewellery Group, creates
the world’s longest
handmade gold chain.
December 2015 : Joy Alukkas receives
the Most Respected
Entrepreneur in
Kerala award from
Hurun Report
2016
January 21 : Joyalukkas India
is honoured as
a Superbrand
March 17 : Joy Alukkas receives
IBPC’s Business
Excellence Award
May 3Joyalukkas Jewellery wins
Dubai Service Excellence
Scheme's Best Service
May 8 : Forbes Middle East honours
Joy Alukkas as one of the Top
Indian Leaders in the Arab
World
Performance Brand award
June 11 : Mall of Joy
opens at
Kottayam
November 19 : Joyalukkas
enters the US
September 22 : Joyalukkas’ Al Qusais
showroom gets the
Best Performance
Outlet Award
December 11 : Joy Alukkas receives the
Business Innovator Award
at NDTV Gulf Indian
Excellence awards
December 23 : John Paul Alukkas
wins the Young NRI
Entrepreneur of the Year
award
2017
July 28Joy Alukkas India
wins the Best Retail
Chain of the Year
award as well as the
Best Digital/Social
Media Campaign of
the Year at National
Jewellery Awards
September 2017 : Joyalukkas wins
Superbrand
for the eighth
consecutive year
October 11 : First showroom
in Uttar Pradesh
2018
April 16 : Joyalukkas Real
Estate Developers
hands over keys to
luxury apartment
project, Gold
Tower, at Kochi
May 1 : Joyalukkas
launches online
shopping in india
May 14: Joyalukkas
launches Amira
August 13 : Joyalukkas wins
the Global Retail
Jeweller of the
Year title at Retail
Jeweller India
Awards
2019
April 16 : Joyalukkas
Foundation starts
handing over Joy
Homes to people
affected by the
2018 Kerala floods
May 16 : Joyalukkas’ Gold Centre
Deira branch wins Dubai
Service Excellence
Scheme’s Best Service
Performance Outlet
award
November 2019 : Joyalukkas wins
the Best Indian
Diamond Jewellery of
the Year title at Retail
Jeweller Middle East
Innovation Awards
February 9
Kerala Chief Minister Pinarayi Vijayan inaugurates the second get-together of Joy Homes beneficiaries
2021
Joy Alukkas receives the coveted RetailME ICONS award as an acknowledgement of his pioneering leadership in the business of retail in MENA
2022
The Best Performance Brand Award 2022 is recieved by Joyalukkas Jewellery among the fashion retail sector from the Government of Dubai, DET for applying and exceeding the service standards prescribed in The Dubai Service Excellence Scheme. Also recieved the Outstanding Enterprise of the Year award on 21st Feb, 2022.
2023
Joyalukkas won TV campaign of the year award 2023 at 18th retail jewellery india awards at Mumbai.
2024
Gems of prestige awards for outstanding contributions and significant impact on the Gems and Jewellery sector and beyond at Mumbai.